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May
27
Google's keyword research tool now offers a filter to display New Zealand search results for the previous month, comparing it to the international monthly average. Previously you only had access to USA or UK databases, which didn't give a very clear idea of actual keywords or phrases in a local context. Confusion with local terms such as "companies" vs "firms" could potentially reduce the effectiveness/relevance of your meta tags.
Now we can accurately determine what the true local search terms are and exactly how many searches occur in New Zealand for those terms. Terms with less than 10 searches in the previous month don't show exact volumes, but it still gives us a good idea of their relative popularity.
1 comment
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§ damon marshall
said on : 05/28/09 @ 14:00
Yes I can see how this would be beneficial to the search results rankings of all New Zealand websites. The result of this very important develpment would be for all companies serious about localised web based lead generation to have their site re-optimised specifically to the New Zealand market.
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