brand marketing blog

No matter how much we tell/advise folk that success in search engine optimisation, and being found high up in Google search takes time, it never really sinks in. Our own experience has cemented the truth of this in our minds.  We’ve been working consiste… more »

I was kindly invited by our client, Hamilton & Waikato Regional Tourism to attend the regional tourism update yesterday. There was some really interesting data presented by Mischa Mannix of Tourism NZ regarding international trends towards New Zealan… more »

If you aren’t currently working on an organic search engine optimisation programme for your website, then you’re going to miss out on lots of qualified sales leads. A case in point…our own website www.boldhorizon.co.nz has been optimised quite extensivel… more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »

A recent survey conducted by Bellwether discovered that more than 25% of UK companies are continuing to reduce their marketing spend. Check out this graph...Whilst the continued reduction in traditional media spend is not surprising, what really… more »