brand marketing blog

One of the great things about search engine optimisation (SEO) is that no matter where in the world you operate, there are a set of constants at work that are unparalleled anywhere else in the discipline of marketing.

Google is the predominant search engine and looks set to stay that way for the foreseeable future, despite early progress made by Microsoft's new Bing search engine. The ranking and search results algorithms that Google employs are identical worldwide, no matter where your site is indexed or where you make a search.

Granted, results are customised by region, but the mechanism and process of indexing and ranking sites is the same. The exciting aspect is that we now have access to the actual keywords or keyphrases that searchers have used in searches in any country.

This allows SEO practitioners to work with clients anywhere in the world, and to be just as effective as if we were working in our own backyard. It also allows us to share knowledge and understanding, enhancing the entire genre of search engine marketing.

If you own a website and are not actively implementing or considering implementing search engine optimisation, you are missing out on one of the most effective forms of lead generation.