brand marketing blog

If you haven’t heard of Foursquare, it’s a new application for iPhones and mobile web devices. It’s an exciting digital marketing opportunity for local small businesses to engage with potential customers that are within close proximity to their store.

It seems to be particularly well suited to entertainment and food outlets where it’s relatively easy to generate an impulse purchase. You can easily reward frequent customers and even make them mayor of your store.

Foursquare dovetails nicely with other real-time messaging platforms such as Twitter, and combining the two may help you to build a stronger following that is more likely to make a purchase, than by using one of them only.

There is quite a range of external apps that can interface directly with Foursquare and the developers have an open API to enable customised apps to be developed around it. And of course, what would a respectable web app be without analytics to measure and track. Foursqaure has a neat tracking interface so that you can measure the impact and performance it’s having on your store.

I’ll be watching the uptake of this app with interest. In the meantime my dear wife and her iPhone will be mayor of just about everything soon!!!