brand marketing blog

Online marketing allows the marketer an unprecedented insight into the dynamics of their users and prospects. Traditional media channels simply cannot provide anything like the objective intelligence provided by online tools. Virtually every online pla… more »

Guest post by Maria Carlton www.mariacarlton.com You can learn a lot from the movies. I don’t just mean that some are full of educational material about history or world events, I’m talking about how they are marketed. Let’s say a new Peter Jack… more »

I've been following the raffle for the million dollar home in Cambridge with some interest, not only because I'm fascinated with how social media can be used as a marketing tool, but I also know some of the good folk working on this worthy project. It's… more »

I was honoured to be invited by Nicola Boyes, Business Editor at the Waikato Times to write a marketing column for their new monthly business publication, THE BIZ. The inaugaural issue was published in September. Here is the transcript of my column, titl… more »

Yeah, I really believe we're morphing into web 3.0 right now. That's just my opinion, but let's look at the trends...Web 1.0 We created our web presence through websites, giving us a 'shop window' to the world. This presence was static, isolated an… more »

Now that we're all blogging, tweeting and facebooking, our online contributions are out there for all to see, circulate, discuss and comment on. If you're networking online and building a tribe or community of followers, it's important to see how you, yo… more »

For some 'old school' marketers, the thought if having to relinquish their love of traditional media (TV, press, magazines, radio etc) is like asking Linus to throw away his blanket. They are oblivious, or turn a blind eye to the diminishing efficacy of… more »

There is just so much going on at the moment in the social and online networking space that it's a bit daunting to say the least. There are anecdotal stories about businesses that have experienced success to some degree or another using FaceBook, Twi… more »

I don't personally use Twitter, although it seems that plenty of people do. It's definitely 'flavour of the month' right now and everyone online seems to be talking about it (even more so than FaceBook). It seems like another lifetime ago (like a few… more »