brand marketing blog

Guest post by Damon Marshall, Senior Web Designer, at Bold Horizon

It's time to wake up folks. If your website is still designed to fit a 800 x 600 screen and has a style sheet that is only as long as your tooth, your online marketing strategy (if any) is in serious jeopardy.

It's time to get Web 2.0+

If you don't know what I'm talking about, compare the before and after example below:

Would you believe it? These two websites are almost exactly the same! Same client, same brand, same content, same functionality.  The only difference  (other than a pep-up with a few essential modern day Social Media tools),  is the vastly improved, up-to-date, twenty-ten design, look and feel.

If your website seems a little introverted, it may be time to talk to your web site designer about expressing your brand in a more positive manner. Take a surf around, see what's out there. Show your designer what you really like. Take special care though, be a believer of - FORM FOLLOWS FUNCTION, in this case the function is a decent on-line marketing strategy. Combine this with a well thought out purpose for your website, managed in the hands of a credible web or graphic designer - the form should just fall into place.

Just 2 or 3 years ago you mave have spent tens of thousands of dollars on a great new website and now it's being suggested it's time for an upgrade already? Well, you may be constantly doing the same with your wardrobe. There are good reasons for this: time, trends, fashion and "something new and better that's really going to add value". Well the same applies to your online presence.

Seriously, there would be nothing worse than someone finding your website through an organic search, but moving on after a single 5-second page view because of lack of visual appeal, poor navigation, bad layout and boring content on the page.

Guest post by Damon Marshall - Senior web designer, Bold Horizon.