The Essence of Exceptional Website Design

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Jan 29

The essence of exceptional web design

Guest post by Damon Marshall, Senior Web Designer, at Bold Horizon

It's time to wake up folks. If your website is still designed to fit a 800 x 600 screen and has a style sheet that is only as long as your tooth, your online marketing strategy (if any) is in serious jeopardy.

It's time to get Web 2.0+

If you don't know what I'm talking about, compare the before and after example below:

Would you believe it? These two websites are almost exactly the same! Same client, same brand, same content, same functionality. The only difference (other than a pep-up with a few essential modern day Social Media tools), is the vastly improved, up-to-date, twenty-ten design, look and feel.

If your website seems a little introverted, it may be time to talk to your web site designer about expressing your brand in a more positive manner. Take a surf around, see what's out there. Show your designer what you really like. Take special care though, be a believer of - FORM FOLLOWS FUNCTION, in this case the function is a decent on-line marketing strategy. Combine this with a well thought out purpose for your website, managed in the hands of a credible web or graphic designer - the form should just fall into place.

Just 2 or 3 years ago you mave have spent tens of thousands of dollars on a great new website and now it's being suggested it's time for an upgrade already? Well, you may be constantly doing the same with your wardrobe. There are good reasons for this: time, trends, fashion and "something new and better that's really going to add value". Well the same applies to your online presence.

Seriously, there would be nothing worse than someone finding your website through an organic search, but moving on after a single 5-second page view because of lack of visual appeal, poor navigation, bad layout and boring content on the page.

Guest post by Damon Marshall - Senior web designer, Bold Horizon.

Tags: online strategy, social media, web 2.0, web developer, web strategy, website design

5 comments

§ Lyn Attwell said on : 29/01/10 @ 19:31

Love you blog always very true and interesting. Must say though this twitter story doesnt make sense to me. As you have said people dont listen, too many places to right a story surely it is overwritten or are people acting out the same format of reaction as they do with new restaurants etc. oh this is new lets try it and all move together while the old have to close their doors almost in shame because they are not the new improved decor etc.
§ Philippine Outsourcing said on : 01/02/10 @ 18:29

This is a pertinent post. A very interesting and well written article! I truly appreciate your effort to inform us. Many thanks for sharing this. Glad I came across this site.

- Jaime
§ Carole said on : 02/02/10 @ 10:04
Thanks for the post. Really interesting analogy between our websites and our wardrobes.
§ Call Center Philippines said on : 23/03/10 @ 21:08

We should thank you for giving such a wonderful blog. Your site happens to be not only informative but also very imaginative too. We find a limited number of experts who can think to write technical articles that creatively. All of us are on the lookout for information on something like this. I Myself have gone through several blogs to build up on knowledge about this.We look forward to the next posts!

Tina
§ amanda said on : 28/03/10 @ 00:42
I think you have a good understanding of the topic. In http://www.rapidsloth.com/Baby-Boost-Nursery-Rhymes-(2008).html it goes in more details about this and other issues. I think you have covered it well though.