brand marketing blog

Online marketing allows the marketer an unprecedented insight into the dynamics of their users and prospects. Traditional media channels simply cannot provide anything like the objective intelligence provided by online tools. Virtually every online pla… more »

  If you haven’t heard of Foursquare, it’s a new application for iPhones and mobile web devices. It’s an exciting digital marketing opportunity for local small businesses to engage with potential customers that are within close proximity to their store… more »

The debate rages about which form of search engine marketing is most effective/profitable - PPC (pay per click) or organic search engine marketing.In a recent post by Valerie Mellema, “The Last Word in PPC vs. Article Marketing”, she explores the dyn… more »