Tags: consumer backlash

Sep 18

Will a consumer backlash punish Wild Bean?

Online Marketing, Brand Marketing, Social Networking Send feedback »
Kudos to Wild Bean Cafe for launching their cool new keyring tag loyalty scheme and getting the jump on Starbucks, but the've sort of duped their loyal followers (not me actually - I'm a Rocket coffee fan). Their original loyalty card gave you a free… more »

Tags: cadbury, coffee cards, consumer backlash, loyalty schemes, social media, whittakers, wild bean