brand marketing blog

Cadbury hit back today at Whittaker's comparative advertising campaign by running a full page colour advert in The New Zealand Herald (see page B5). Here's a really poor copy of it...It makes for some hefty reading and is full of facts. I'm confi… more »

I was talking today about the Whittakers comparative ad against Cadburys with an associate of mine, Murray Jeffrey (aka Mr Wolfe), a prominent TV commercial producer.We were talking about how traditional media advertising (TV in this case) with it's… more »

Have you watched this outstanding example of comparative advertising by Whittakers?[video:youtube:cQuJTB0HmMU]Whilst comparative advertising is a well accepted marketing practice particularly in the United States, it is relatively uncommon in New Z… more »