brand marketing blog

Dumb, and then dumber. That's the only was I can describe Nestle's clumsy and heavy-handed tactics in dealing with their latest faux paux. First they are at loggerheads with Greenpeace about the 'sustainability' of their palm oil supply, and now they… more »

It amazes me that after the debacle of Cadbury reducing the size of their Dairy Milk slabs and the ensuing consumer outcry in social media circles, that Tip Top can consider pulling a similar stunt.In brief, Tip Top has reduced the size of the tubs of ce… more »

This is my November marketing article from The Biz, Waikato Times' monthly business publication. I hope you enjoy it.The world of marketing is changing at breakneck speed.  Historically, marketers have had control of the presentation, position and percep… more »

Kudos to Wild Bean Cafe for launching their cool new keyring tag loyalty scheme and getting the jump on Starbucks, but the've sort of duped their loyal followers (not me actually - I'm a Rocket coffee fan). Their original loyalty card gave you a free… more »

The story is old news now. Cadbury adds nasty palm oil to its much loved chocolates to save money. Consumers go ballistic and rage war in social media circles. Whittakers gets more positive free publicity than the GDP of a small African nation. Cadbury a… more »

Cadbury hit back today at Whittaker's comparative advertising campaign by running a full page colour advert in The New Zealand Herald (see page B5). Here's a really poor copy of it...It makes for some hefty reading and is full of facts. I'm confi… more »

I was talking today about the Whittakers comparative ad against Cadburys with an associate of mine, Murray Jeffrey (aka Mr Wolfe), a prominent TV commercial producer.We were talking about how traditional media advertising (TV in this case) with it's… more »