brand marketing blog

I read an outstanding blog post today by Robert Passikoff on Derrick Daye's blog. In this post he offers 10 trends for marketers for 2010 that will have direct consequences to the success or failure of next year's branding and marketing efforts.

The full post is definitely worth reading, but here are the 10 trends:

1) Value is the new black
2) Brands increasingly a surrogate for "value"
3) Brand differentiation is Brand Value
4) "Because I Said So" is so over
5) Consumer expectations are growing
6) Old tricks don't work/won't work anymore
7) They won't need to know you to love you
8) It's not just buzz
9) They're talking to each other before talking to the brand
10) Engagement is not a fad; It's the way today's consumers do business

Marketers will come to accept that there are four engagement methods including Platform (TV; online), Context (Program; webpage), Message (Ad or Communication), and Experience (Store/Event). But there is only one objective for the future: Brand Engagement. Marketers will continue to realize that attaining real brand engagement is impossible using out-dated attitudinal models.

Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it's going to spend the rest of its life. How long that life lasts is up to the brand, determined by how it responds to today's reality.