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Post by Wayne Attwell
I was invited last week by NZTE to run a training session about online marketing to a group of potential exporters in Wellington. At the airport I noticed that the Air New Zealand Koru branding on the tails of several aircraft was embarrassingly inconsistent.
Considering that most large corporates have brand guides that match the Lord of the Rings Trilogy, it amazed me that a key brand element such as aircraft tails had been so carelessly executed. Check out these examples…
No doubt Air New Zealand has spent millions of dollars on their branding, but this is careless. Maybe I’m just being anal, but you’re either doing it right or you’re doing it wrong.
What will be interesting is to see if anyone at Air New Zealand is tracking what is being said about their brand online, and whether they will even see this post.
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