brand marketing blog

Some companies try hard to be more than they really are. There is nothing wrong with a bit of embellishment to make yourself sound professional, but let's call a spade, a spade (or should that be 'call a taxi, a taxi?). Take a look at this gem that I s… more »

Independent Hamilton brand marketing agency Bold Horizon, has been announced as the new sponsor of the National Contemporary Art Award, hosted annually by Waikato Museum. The award, which has become renowned for the challenging and often thought provokin… more »

The latest “CEO on TV” escapade sees Paul Reynolds, CEO of Telecom NZ begging New Zealand to give his once-mighty monopoly a 2nd chance (referring to the oft-broke XT mobile network). It reminds of the TV advert that Cadbury aired last year, when their C… more »

I’ve been watching the growing furore about BP and their oil spill on some of the social media sites and it’s interesting to see how the consumer call for boycotts are creating a groundswell of popular support. At this stage there are several FaceBook an… more »

I was invited last week by NZTE to run an online marketing training session for a group of potential exporters in Wellington. At the airport I noticed that the Air New Zealand Koru branding on the tails of several aircraft was embarrassingly inconsistent more »

Guest post by Bron Taplin - Graphic Designer I tend to fall in love with particular brands; and remain a loyal, if not fanatic fan. The brands I most admire are those that have set themselves apart on quality, innovation and most importantly for me prese… more »

Back in May last year I blogged about how smart marketers that increase their spend during recessions get big paybacks during the upturn. There was an interesting article in Stop Press yesterday Titled 'Marcomms Sector Continues to Shiver in Economic C… more »

Guest post by Maria Carlton www.mariacarlton.com You can learn a lot from the movies. I don’t just mean that some are full of educational material about history or world events, I’m talking about how they are marketed. Let’s say a new Peter Jack… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

Imagine you're a woman and you see a handsome man at a party. You go up to him and say, "I’m fantastic in bed." That's Direct Marketing. You're at a party with a bunch of friends and see a handsome man. One of your friends goes up to him and pointing a… more »