brand marketing blog

If you take a conservative ratio of marketing spend as 4% of sales, companies are committing princely sums to their marketing efforts. Let’s say you’re a small company turning over $3m, your marketing budget should be around $120,000 to $150,000 per annu… more »

The great news is that Wellington Airport in their infinite wisdom has decided to back down on their outrageous plan to build a monstrosity WELLYWOOD sign near the airport. The facts of the matter have been well publicised so I won’t rehash that in thi… more »

  The Great Debate around the proposed WELLYWOOD sign is in full swing and who will win is anyone’s guess. One thing that is certain is the role that social media is playing in this theatre production of The Good, the Bad and the Ugly. Within the pas… more »

It’s already old news that Wellington International Airport is proceeding with plans to erect a 3.5-metre high, 28-metre-long sign with the word WELLYWOOD emblazoned in the style of the iconic HOLLYWOOD sign. This decision looks set to split the city f… more »

Common thinking is that quite often being the first mover puts you at an advantage over later entry market competitors. In theory this does hold some truth, but the reality is that simply being there first is no guarantee of initial or longer term succes… more »

  Hamilton marketing agency Bold Horizon has once again been confirmed as the major sponsor of the annual award, which over the years has become renowned for the challenging and thought-provoking entries it attracts. Bold Horizon CEO Wayne Attwell sa… more »

  Today’s article in the Herald titled, “We are a very ethical organisation - Foodstuffs on milk prices” is astonishingly exposing. It details the excessive markups and subsequent price that supermarkets charge for 2litres of milk. According to a Foo… more »

Have you noticed when you walk into any Warehouse store that there is a particular aroma that is quite specific and unique to their stores? It smells a lot like menthol, but I can’t be certain. It’s not unpleasant but I wouldn’t say I love it. The intere… more »

I was kindly invited by our client, Hamilton & Waikato Regional Tourism to attend the regional tourism update yesterday. There was some really interesting data presented by Mischa Mannix of Tourism NZ regarding international trends towards New Zealan… more »

Some companies try hard to be more than they really are. There is nothing wrong with a bit of embellishment to make yourself sound professional, but let's call a spade, a spade (or should that be 'call a taxi, a taxi?). Take a look at this gem that I s… more »