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Guest post by Alyssa Clarke.
What is Brand marketing and how to do it well? Brand marketing is a wide subject with varied methodologies, techniques and schools of thought. The latest trend however is to do whatever works. The world is changing at a super fast rate and one needs to keep a balance between old proven techniques and latest buzzing methods. Convincing people to buy your brand and not your competition is a tough job. But it can become easy when you chose the right marketing mix for your brand.
What is Marketing Mix?
Well, marketing mix is the right balance of 4 things (also known as the four P’s of marketing) price, product, promotion and place. Only when the marketing mix is right, you can achieve the best results out of everything.
Keep the Price Right
How do you know what price is right for the product? Check the competition and look at the value your product adds to life of its users. The price of the product should be such that it doesn’t look too cheap and still be affordable for the target audience. Low price is not what they always need. Don’t you own any expensive items that in your opinion add value to your life? It is fine for a product to be costly as long as it provides value for money to its users.
What is so Special about Your Product
What differentiates your product from others? One thing you must do is research on what are the pain points of the target customer base and their problems which your product can solve. That is where you hit. It is important for the customers to know what is in it for them, while they see the advertisements of your brand. So make sure you know the best thing about the product and what differentiates it from the competition and how it solves the problems of your customer base.
All right, But How to Promote
Promotion is the third P of the marketing mix and is definitely a very important aspect of marketing. Do you see well promoted products creating much more turnover than more useful but poorly promoted products? It is very common. Fortunately or unfortunately, advertisements and other forms of promotions do have an impact on us. So go ahead, learn how to promote well and do it correctly.
The Right Place for Brand Marketing
Ever heard on the phrase “being at the right place at the right time”? It helps to be at the place where there is demand of the product. The days are past when marketing was all about creating a demand for your product. Today you research on where your product is required and provide it there.
New Age Marketing
If you still think it is a marketing success to sell a comb to a bald man then you need to update yourself. Customers are pretty smart today with the world’s information at their fingertips and you need to repeat business. If you cheat people and mislead them to buy our product, you are finished. Sooner or later they find out and you are out of business.
Using the Right Tools
It is important to use the right tools for market research and measurement of marketing performance. Today, the face of marketing has totally changed. What was possible today didn’t work in the past and what worked in the past, didn’t make sense anymore. We need to realize that we live in a world that is constantly changing. We cannot expect the same results from a similar marketing campaign today that worked in the past.
We need to find tools that are dynamic enough to track the performance of our marketing campaigns in the current scenario. For a marketing manager who keeps himself up to date with the current trends, nothing is impossible.
About the author: Alyssa Clarke is a blogger who also happens to be a tech lover. She is always on a lookout for latest tech stuff and recently bought a cool new iPhone dock. She recently went to attend an auto show in India and was really impressed with the new Indian cars showcased there.