brand marketing blog

Some companies try hard to be more than they really are. There is nothing wrong with a bit of embellishment to make yourself sound professional, but let's call a spade, a spade (or should that be 'call a taxi, a taxi?). Take a look at this gem that I s… more »

Dumb, and then dumber. That's the only was I can describe Nestle's clumsy and heavy-handed tactics in dealing with their latest faux paux. First they are at loggerheads with Greenpeace about the 'sustainability' of their palm oil supply, and now they… more »

The story is old news now. Cadbury adds nasty palm oil to its much loved chocolates to save money. Consumers go ballistic and rage war in social media circles. Whittakers gets more positive free publicity than the GDP of a small African nation. Cadbury a… more »