brand marketing blog

Tiger Woods is a powerful global brand, make no mistake. He is one of the most recognisable faces in the world and certainly one of the most bankable brands (and my, haven't he and his handlers taken full advantage of it!). But how much damage has his re… more »

I grabbed this can of delicious looking Irish Stew soup from the pantry yesterday, looking forward to enjoying the meaty content promised on the packaging label. Well was I disappointed! The big chunks of steak advertised on the label image were all but… more »