Tags: brand positioning

Nov 23

New media pummels Cadbury from all directions

Online Marketing, Social Networking Send feedback »
This is my November marketing article from The Biz, Waikato Times' monthly business publication. I hope you enjoy it.The world of marketing is changing at breakneck speed.  Historically, marketers have had control of the presentation, position and percep… more »

Tags: brand positioning, cadbury, new media, online reputation