brand marketing blog

Not only have Toyota suffered the financial cost of the recall and retrofits of over 8 million vehicles worldwide, but they have now been unseated as America’s most popular auto brand by Ford. Acc… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

Tiger Woods is a powerful global brand, make no mistake. He is one of the most recognisable faces in the world and certainly one of the most bankable brands (and my, haven't he and his handlers taken full advantage of it!). But how much damage has his re… more »

It amazes me that after the debacle of Cadbury reducing the size of their Dairy Milk slabs and the ensuing consumer outcry in social media circles, that Tip Top can consider pulling a similar stunt.In brief, Tip Top has reduced the size of the tubs of ce… more »

I'm probably just as much to blame for devoting most of my blogging and tweeting time to social media and digital marketing as the next brand strategist. But there is much to be valued in some of our more 'aged' but effective marketing friends. It woul… more »