brand marketing blog

If you take a conservative ratio of marketing spend as 4% of sales, companies are committing princely sums to their marketing efforts. Let’s say you’re a small company turning over $3m, your marketing budget should be around $120,000 to $150,000 per annu… more »

The great news is that Wellington Airport in their infinite wisdom has decided to back down on their outrageous plan to build a monstrosity WELLYWOOD sign near the airport. The facts of the matter have been well publicised so I won’t rehash that in thi… more »

  The Great Debate around the proposed WELLYWOOD sign is in full swing and who will win is anyone’s guess. One thing that is certain is the role that social media is playing in this theatre production of The Good, the Bad and the Ugly. Within the pas… more »

It’s already old news that Wellington International Airport is proceeding with plans to erect a 3.5-metre high, 28-metre-long sign with the word WELLYWOOD emblazoned in the style of the iconic HOLLYWOOD sign. This decision looks set to split the city f… more »

Common thinking is that quite often being the first mover puts you at an advantage over later entry market competitors. In theory this does hold some truth, but the reality is that simply being there first is no guarantee of initial or longer term succes… more »

Have you noticed when you walk into any Warehouse store that there is a particular aroma that is quite specific and unique to their stores? It smells a lot like menthol, but I can’t be certain. It’s not unpleasant but I wouldn’t say I love it. The intere… more »

Not only have Toyota suffered the financial cost of the recall and retrofits of over 8 million vehicles worldwide, but they have now been unseated as America’s most popular auto brand by Ford. Acc… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

Tiger Woods is a powerful global brand, make no mistake. He is one of the most recognisable faces in the world and certainly one of the most bankable brands (and my, haven't he and his handlers taken full advantage of it!). But how much damage has his re… more »

It amazes me that after the debacle of Cadbury reducing the size of their Dairy Milk slabs and the ensuing consumer outcry in social media circles, that Tip Top can consider pulling a similar stunt.In brief, Tip Top has reduced the size of the tubs of ce… more »