brand marketing blog

I was honoured to be invited by Nicola Boyes, Business Editor at the Waikato Times to write a marketing column for their new monthly business publication, THE BIZ. The inaugaural issue was published in September. Here is the transcript of my column, titl… more »

For some 'old school' marketers, the thought if having to relinquish their love of traditional media (TV, press, magazines, radio etc) is like asking Linus to throw away his blanket. They are oblivious, or turn a blind eye to the diminishing efficacy of… more »

Most websites that employ search engine optimisation (SEO) techniques usually have the main content pages targeting primary keywords or keyphrases. It's widely accepted that niche or longtail keyphrases can generate excellent Google SERP results. The pro… more »

Even without the new anti-spam laws prohibiting the sending of unsolicited emails, communicating on a non-permission basis is not very effective. Besides the legal requirement of obtaining opt-in approval by recipients, opt-in allows you to open a channe… more »