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Apr 22

The quantity of Google indexed pages on your website influences sales leads

Online Marketing, Search Engine Marketing, Social Networking, Blogging Add comments

According to online research data recently published by HubSpot, the quantity of Google indexed pages on a website has a direct correlation with the volume of sales leads.

Most SME’s would consider a site with 60 to 120 pages to be quite large, and not many would have over 300 indexed pages. An ecommerce site may have many more pages, but if those are dynamically generated from a database, they are unlikely to be indexed because they may not have permanent page URL’s.

So if HubSpot’s research shows a quantum leap in inbound sales leads when a site has over 300 indexed pages, how on earth do we create this number of pages without bloating the site and making navigation unmanageable?

Blogging is one of the most effective ways to build indexable content and still maintain the integrity of your site. It enables you to write content on a wide range of subjects that are related to your industry, product or company, adding informational value, indexable content and a reason for people to revisit your site regularly. By targeting your blog posts against relevant keywords and optimising them for Google indexing, you have the ability to really ramp up sales leads.

Blogging is one of the fastest growing sectors of the social media world, with blog usage predicted to double in 2010. Statistics reveal that sites with blogs generate 55% more visitor traffic and it increases Twitter reach significantly. The following chart shows how companies that blog have an average of over 350 Twitter followers compared to an average of 200 followers for non-blogging companies.

Related links…
Don't Be Tempted To Let Your Blog Content Stray Off Subject
Target Longtail Keyphrases With Blog Posts
Would You Like To Write A Guest Post For Our Blog?

         

Tags: blog, google index, hubspot, social media

3 comments

  1. § Sandra Clark Email said on : 04/27/10 @ 10:25
    *****
    Could most of the pages include other sites that are linked to the original site, as well as blogs? It seems an incredible number of pages and who would read them all, let alone wait for them to download. I wonder if it is online encyclopaedias and dictionaries and other reference works that are indicated. They would attract a steady traffic flow anyway, which might tilt the statistics?
  2. § Wayne Attwell® Email said on : 04/27/10 @ 10:44
    Sandra

    Your indexed pages have to be part of your own site and would exclude any pages from external sites or blogs. Remember that the indexed pages are most likely not visible at the top level of navigation and the portfolio of pages will probably not be read by everyone. Through organic search, people will find pages related to their search term. An active blogger creating 3 posts per week would have built up over 150 pages (posts) each year. Multiply this by a few years and it's easy to see how you can create a large volume of indexabale content. Our site has around 200 pages but it's not obvious to the casual visitor.

    Hope this helps to explain this article.
  3. § Sandra Clark Email said on : 04/27/10 @ 15:06
    *****
    Thank you for taking the time to explain that point so clearly. It does make sense now.
    Kind regards, Sandra

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