brand marketing blog

Online marketing allows the marketer an unprecedented insight into the dynamics of their users and prospects. Traditional media channels simply cannot provide anything like the objective intelligence provided by online tools. Virtually every online pla… more »

The value of regular blog posting, and as a result, fresh content being generated for your site cannot be overemphasized. The past weeks have been really hectic at Bold Horizon and I just have not been able to devote adequate time to my usual 2-3 posts e… more »

According to online research data recently published by HubSpot, the quantity of indexed pages on a website has a direct correlation with the volume of sales leads. more »

One of the key factors in creating a powerful online presence and an effective search marketing programme, is to generate good quality indexable content. Some of the most popular methods of creating keyword targeted content are articles, web pages and bl… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

2009 has been a rollercoaster ride for marketers that are involved in web 2.0 and social media integration. What amazes me is just how compressed and fast-moving the product lifecycle in this space has become.Many traditional marketing media have taken m… more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »

I suspect there are many of you out there that are finding the incredible information overload of social media is making your head hurt. I've been spending more and more time immersing myself in this intriguing world, learning from the leading edge onlin… more »

With the explosive growth of social media and keyword search, there is no question that it has, and will continue to become, an essential element in the marketing mix. Marketing consultants have to get their heads around social media and keyword searc… more »

It's really tempting and easy to use your blog as a 'soap box' to get things off your chest. But before you rant off about something, think about whether it is related to the overall theme and subject matter that your blog represents. In order to cre… more »