brand marketing blog

It's easy to preach about how to blog effectively, but sometimes it's not as easy to stick to your own rules. I have recently been unwittingly sucked into the abyss of non-blogging. After a long period of sustained regular blogging I fell off the pace… more »

It’s been interesting following the local body electioneering as an apolitical observer. In the early stages of the campaigns here in the Waikato, a handful of candidates set up social media profiles, working them pretty hard. At that stage, much of the… more »

I was kindly invited by our client, Hamilton & Waikato Regional Tourism to attend the regional tourism update yesterday. There was some really interesting data presented by Mischa Mannix of Tourism NZ regarding international trends towards New Zealan… more »

Online marketing allows the marketer an unprecedented insight into the dynamics of their users and prospects. Traditional media channels simply cannot provide anything like the objective intelligence provided by online tools. Virtually every online pla… more »

The value of regular blog posting, and as a result, fresh content being generated for your site cannot be overemphasized. The past weeks have been really hectic at Bold Horizon and I just have not been able to devote adequate time to my usual 2-3 posts e… more »

According to online research data recently published by HubSpot, the quantity of indexed pages on a website has a direct correlation with the volume of sales leads. more »

One of the key factors in creating a powerful online presence and an effective search marketing programme, is to generate good quality indexable content. Some of the most popular methods of creating keyword targeted content are articles, web pages and bl… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

2009 has been a rollercoaster ride for marketers that are involved in web 2.0 and social media integration. What amazes me is just how compressed and fast-moving the product lifecycle in this space has become.Many traditional marketing media have taken m… more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »