brand marketing blog

The value of regular blog posting, and as a result, fresh content being generated for your site cannot be overemphasized.

The past weeks have been really hectic at Bold Horizon and I just have not been able to devote adequate time to my usual 2-3 posts each week (I’ve also neglected my Twitter and FaceBook profiles). The result of the slowdown in fresh content became evident to me when we published a guest post yesterday.

It usually takes Google around 3-5 minutes to index our posts, but yesterday it took several hours. This reflects the fact that due to less fresh content being generated for our site, the Google bots have slowed their visit rate…not a good thing.

If we never added any further content to our website, it’s likely that before long the bots will almost stop visiting. After all, why would they bother if there’s nothing new to index. So often we see the long term effect of stale site content when we talk to potential, new clients that built their sites a few years back and have added nothing fresh to it since the original build. They slip further and further down the Google search rankings.

Four or five years ago you could perhaps get away with a slowly changing site, but in today’s overcrowded and competitive web space, fresh content is king. So the long and the short of it is, don’t neglect your website content. Find the time to update it or write your blog posts, or you may just pay the price.