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Use your blog to drive targeted keyword traffic
Online Marketing, Search Engine Optimisation, Search Engine Marketing, Social Networking Add commentsYour blog can be a powerful vehicle to generate organic keyword-based traffic and improve your Google SERP search results..
Don’t waste all your blog energy simply writing about a topic – build the content around a particular keyword that you want to be found in Google for. The smart blogger targets each post with a keyword, maximizing return on time invested.
Over time you will build up a ‘content inventory’ of well targeted posts. Don’t be afraid to use the same keyword for other posts, just make sure the content and storyline is fresh and unique. Whilst Google won’t penalise you for duplicate content, it won’t give you any credit for it either = time wasted.
This screenshot illustrates the positive effect in Google of multiple targeted content pieces.
Even if your blog is intended as a soapbox to voice your ideas, you should have a subsidiary goal of using your posts to supplement other ‘on-page’ search engine optimization efforts, content generation programmes and article marketing from within your website.
Once you have created a blog post, tweet the link in order to get maximum early traffic to the post, and hopefully some valuable retweets (RT).
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Today it ranks #3 in Google (NZ filter) and has been read 405 times. The actual keyword may not be that important to me, but it does illustrate how easy it is to get well indexed and visible for any longtail keyword.