brand marketing blog

There are some important points that you should bear in mind as you wait eagerly for your new website to appear in Google.GOOGLE SUBMISSIONAfter submitting your new website to Google for indexing and inclusion in their database it may take several… more »

One of the great things about search engine optimisation (SEO) is that no matter where in the world you operate, there are a set of constants at work that are unparalleled anywhere else in the discipline of marketing.Google is the predominant search… more »

It's good website design practice to include a sitemap as part of your site structure. On the one hand a sitemap helps visitors to find pages that may be less obvious through the standard menu navigation system, but more importantly it makes your site mo… more »

Microsoft's new Bing search engine has just been launched with a reputed promo budget around US$100 million. There's a lot of user testing going on and the jury's still out (unlike in the Bain case) as to how it stacks up against the search engine standa… more »

Microsoft has just announced a new search engine that they have called 'Bing'. It's being positioned as a 'decision engine' rather than a search engine (they have added a bunch of smarts that Google doesn't have, for the moment that is). The official… more »