brand marketing blog

For those traditional advertising executives and ad agencies that might risk talking down the importance of Google AdWords as a credible advertising medium, wait till they read the stats of the top 10 paid search advertisers in America from October to De… more »

It’s been an interesting year for those in the keyword search industry. Google has made some particularly fundamental changes which I believe clearly signal their intended direction regarding search rankings. It wasn’t long ago that simply optimising… more »

I was kindly invited by our client, Hamilton & Waikato Regional Tourism to attend the regional tourism update yesterday. There was some really interesting data presented by Mischa Mannix of Tourism NZ regarding international trends towards New Zealan… more »

Google’s Pay Per Click AdWords are generally seen as the poor cousin compared to achieving a good organic result listing in the SERP (i.e. Page 1). On the face of it that may seem to be the case, but I think there is a bit more to it when you dig deeper. more »

  Google has announced that it plans to develop a browser plug-in that allows individual web visitors to ‘opt-out’ of being tracked via Google Analytics. They cite privacy concerns as a key reason, but with tracking generally up to localised city and I… more »