brand marketing blog

Independent Hamilton brand marketing agency Bold Horizon, has been announced as the new sponsor of the National Contemporary Art Award, hosted annually by Waikato Museum. The award, which has become renowned for the challenging and often thought provokin… more »

Back in May last year I blogged about how smart marketers that increase their spend during recessions get big paybacks during the upturn. There was an interesting article in Stop Press yesterday Titled 'Marcomms Sector Continues to Shiver in Economic C… more »

Despite the positive spin that traditional media owners have tried to put on the state of offline advertising, the facts are stacking up that tell a different and depressing story for them. An article in today’s NZ Herald reports that all Television NZ… more »

Guest post by Maria Carlton www.mariacarlton.com You can learn a lot from the movies. I don’t just mean that some are full of educational material about history or world events, I’m talking about how they are marketed. Let’s say a new Peter Jack… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

Imagine you're a woman and you see a handsome man at a party. You go up to him and say, "I’m fantastic in bed." That's Direct Marketing. You're at a party with a bunch of friends and see a handsome man. One of your friends goes up to him and pointing a… more »

I've been following the raffle for the million dollar home in Cambridge with some interest, not only because I'm fascinated with how social media can be used as a marketing tool, but I also know some of the good folk working on this worthy project. It's… more »

A recent survey conducted by Bellwether discovered that more than 25% of UK companies are continuing to reduce their marketing spend. Check out this graph...Whilst the continued reduction in traditional media spend is not surprising, what really… more »

I read an outstanding blog post today by Robert Passikoff on Derrick Daye's blog. In this post he offers 10 trends for marketers for 2010 that will have direct consequences to the success or failure of next year's branding and marketing efforts. The… more »

In an excellent post in Fortune, Kevin Maney talks about the 'almost' undoing of Starbucks in his new book Trade-Off: Why Some Things Catch On, and Others Don't (Broadway Books). In one of his comments he says,"After a decade of stupendous success, S… more »