brand marketing blog

Having watched a few days of TV here in South Africa, it made me realise just how boring and bad television advertising is in New Zealand. I mean, just about every 2nd ad on NZ TV is a retail ad promoting some form of 40% or 50% sale. They are crass… more »

Many advertising campaigns based on a message of fear are ineffective. My anecdotal observation of the road safety campaigns run in New Zealand is that TV viewers watch the ads a few times and then tend to switch channels when they repeat. These unpleasa… more »