Great books by renowned "Thought Leaders"
These are not your usual stuffy business books about making your company excellent or how to become the world's greatest CEO.
These books, written by some of today's most respected "thought leaders", challenge how we think and see the world. They have the potential to change our lives, if we just open up our minds.
Meatball Sundae - Seth Godin
New Marketing treats every aspect of interacting with customers, including customer service and the product itself, as an opportunity to grow the organization. In order to be successful with such marketing techniques, a company must change its practices across the board.
Permission Marketing - Seth Godin
Does advertising work? Seth Godin cites examples of misguided advertising campaigns, a "waste jamboree" of traditional ads aimed at consumers who no longer care. He defines the concept of permission marketing," - developing a personal relationship with consumers where they actually enjoy receiving correspondence.
Purple Cow - Seth Godin
Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
All marketers are liars - Seth Godin
Every marketer tells a story. And if they do it right, we believe them. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
Blink - Malcolm Gladwell
Blink is about the first two seconds of looking - the decisive glance that knows in an instant. Blink persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious".Outliers - Malcolm Gladwell
Outliers investigates the concept of success in an unusually compelling manner. What makes a person successful, how do they arrive at success, and the cultural influences surrounding this ultimate result. It is a thought-provoking analysis, and turns the common misconceptions of success on its head.
How to have a beautiful mind - Edward De Bono
The clear, practical instructions in this guide demonstrate how applying lateral and parallel thinking skills can improve the mind. Anyone can become more imaginative, more engaging, and more beautiful.
The E-Myth - Michael Gerber
This classic will change the way you think of your small business and how to organize systems so you can attain a level of success and freedom. There are only two reasons to own a business - have freedom and to sell it one day.
Who moved my cheese? - Spencer Johnson MD
Change can be a blessing or a curse, depending on your perspective. Change occurs whether a person is ready or not, but the author affirms that it can be positive. His principles are to anticipate change, let go of the old, and do what you would do if you were not afraid.
Crossing the chasm - Geoffrey A Moore
High-tech products require marketing strategies that differ from those in other industries. The chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers.